BlissPR Media Training // Personal Branding Workshop
Read “How to Build a Personal Brand”, an article co-authored by John Bliss and Meg Wildrick, which appeared in Consulting to Management magazine.
Branding: it’s a subject on which many consultants offer advice. However, few consultants spend time developing a Personal Brand—building their reputation as experts on the fundamental problems and opportunities facing clients. Yet expertise is the key ingredient in most buying decisions: Clients want to know that a senior consultant has a track record of successful outcomes within a functional area or industry and the vision to identify emerging problems and provide creative solutions.
If you are not known in your field of expertise, the BlissPR Personal Branding Workshop will help you to:
- Identify a Personal Brand by articulating a point of view on a topic that is worth promoting
- Position your personal brand as meaningful to the markets you serve
- Determine the best platforms to demonstrate thought-leadership
- Develop media strategies
The workshop is presented in an interactive format with small group exercise break-out sessions. The BlissPR Personal Branding Workshop was developed by Managing Director Meg Wildrick (a former McKinsey consultant) with the help of firm founder John Bliss and Ford Harding, a well-known sales training consultant and author.
To learn more about how the BlissPR Personal Branding Workshop can help your executives become thought leaders, please contact Meg Wildrick at meg@blisspr.com or 212.840.1661.
BlissPR is a strategic, business-to-business public relations and marketing communications firm based in New York City, specializing in the financial services, professional services and healthcare fields.
