Complementary Marketing Services // Advertising and Interactive Marketing
Our specialized affiliates
help us offer more
customized services.
Sometimes only an expert will do—and we try to recognize those times, and help our clients to identify the right resources to get the job done. Over the years, we have developed close working relationships with partner organizations to deliver expert services including corporate crisis communications and crisis management, that our clients need. Some of the most commonly requested of those services are detailed below.
Crisis Communications
When managing a crisis, it is essential to speak with one, consistent voice. The media should not be the sole source of information for crucial audiences, including employees, customers, bankers and referral sources. Our approach to contingency planning, coupled with rapid response capability, minimizes the impact of negative press and ensures that people hear our client’s side of the story.
We strongly believe that crisis communications are best performed when there is an existing relationship between the PR firm and the company with the crisis at hand. For that reason, we offer crisis communications only to our ongoing clients. We work with the client to identify and plan for potential crises, then to deal with them when they occur. Clients have ranged from one of the world's largest multinational conglomerates to national professional service organizations to an emerging biotechnology company.
Advertising Services
Through our affiliate company relationships, BlissPR can provide specialized resources, expertise and marketing capabilities. While our affiliate firms offer unique expertise in the healthcare and wellness sectors, they also are available to work with our financial services and professional services clients.
- Dudnyk. A leading independently owned, full-service branding, advertising and marketing group. Headquartered outside of Philadelphia, Dudnyk serves all areas of the healthcare industry—pharmaceutical companies, biotech firms, medical device manufacturers, hospitals and managed care companies. Visit them at dudnyk.com.
- Vivo. Vivo is a full service advertising agency based in the Philadelphia area with a wealth of experience in the complex medical and technological fields. These include laboratory and imaging diagnostics, medical devices, departmental and enterprise wide information technology including both software and hardware, and specialty pharmaceuticals. Our clients can tap the core of the agency’s capabilities—the ability to develop sound marketing strategies that address difficult challenges, and then seamlessly translate the strategies into efficient, effective and well-integrated sales support, promotional and educational programs. Visit them at vivoagency.com.
Interactive Marketing
Influence Interactive. Our sister company Influence Interactive provides interactive strategy, design and related services. Located in the suburbs of Philadelphia, Influence specializes in providing clarity in the complicated, overmanipulated interactive space. Visit them at influence-interactive.com.
Influence’s offerings include:
- Strategic planning
- Website design/development
- Microsite development
- Online advertising services
- Banner ad design and placement
- Animations
- Email marketing
- Search engine optimization (SEO)
