Professional Services // Public Communication Strategy
and B2B Public Relations
and B2B Public Relations
See our Professional
Services client list.
BlissPR was one of the first PR firms in the country to focus on PR for professional services firms. In the past thirty years, we have been privileged to work with some of the world’s most prestigious consulting, accounting, actuarial, architectural, executive search and law firms, providing public relations for law firms, architecture studios, and B2B public relations.
To maximize the impact of two assets they value most highly—good ideas and senior staff time—our professional marketing services and public communications strategies are designed to:
- Support personal selling. Individuals sell services. If the selling partners don’t see the value of marketing or PR, it’s not working.
- Strengthen client relationships. In addition to generating leads, the marketing program should store up long-term “annuity” relationships that are the bedrock of a firm’s sustained profitability.
- Stimulate cross-selling. Sharing information across real or perceived organizational boundaries makes marketing efficient. International communications that promote sharing can help tap the powerful potential of cross-selling.
- Use multiple channels. A good message is tough to create. When you’ve got one, it should be delivered through all the relevant media for maximum effect. We’re capable in both “traditional” and “new” media outlets.
- Leverage personal contact. When marketing communications create a good lead stream, a program must be in place to ensure timely contact.
Like our clients, we expect to be accountable for our efforts. We design each of our public communication strategies for measurable results and execute it with senior staff involvement.
BlissPR's Professional Services Thought Leadership
View our professional services thought leadership.
Professional Services Case Studies
We invite you to read more of our professional services case studies.
