Healthcare

Clients

See our Healthcare client list.

Improving patient outcomes is our healthcare clients’ number one goal—and our healthcare practice is set up and staffed to help our clients achieve it. We work in several key areas of healthcare—pharmaceuticals, medical devices, hospital systems and healthcare payment—to help our clients communicate complex, clinical issues…simply and with impact.

BlissPR works with a variety of companies in the healthcare arena—from eldercare services to medical devices and pharmaceutical products to the convergence between the health and finance markets.

As in our other practice areas, we help our clients with all areas of public relations but our passion is thought leadership. We are specialists in issues-based communications, with expertise in:

  • Media relations
  • Clinical writing
  • Consumer and medical education
  • Interactive services

BlissPR has executed a wide range of healthcare assignments, including work in the cardiovascular, oncology, women’s health, hospital and dental/periodontal markets. On a tactical level, we have managed PR for new product launches, FDA approvals, clinical studies, company repositioning/rebranding exercises, crisis communications and patient-clinician advocacy. We also have built visibility for nonprofit organizations dedicated to improving healthcare in third world countries.

Through our client work, we know the reporters and issues being covered in the major healthcare press (pharmaceutical, devices, clinician, hospital) as well as the publications and themes of interest to two related audiences—consumers and insurers/payers. We work with some of the largest life/health, dental, disability, critical illness and long-term care insurance providers in the world and make it our business to understand the insurance issues (and publications) that are important to our healthcare clients.

We are particularly proud of a healthcare campaign for which we, in partnership with our client MetLife, were awarded the Silver Anvil Award from the Public Relations Society of America. Read our case study.

Global Reach

For those clients with a worldwide presence, our membership in Worldcom, the largest network of independently owned PR firms in the world, provides us with “on the ground” resources around the globe. As part of this network, we have built close, collaborative relationships with healthcare specialist public relations and marketing firms in Europe and Asia, and also have the ability to tap into the expertise of our partners here in North America.

Access to Experts

Through our affiliate company relationships with Dudnyk, Vivo Agency and Influence Interactive, BlissPR has access to specialized resources, expertise and marketing capabilities in the healthcare and wellness sectors.

In particular, Dudnyk is a leading independently owned, full-service branding, advertising and marketing group that serves all areas of the healthcare industry including pharmaceutical companies, biotech firms, medical device manufacturers, hospitals and managed care companies.

Vivo Agency is a full service advertising agency based in the Philadelphia area with a wealth of experience in the complex medical and technological fields. These include laboratory and imaging diagnostics, medical devices, departmental and enterprise wide information technology including both software and hardware, and specialty pharmaceuticals. Our clients can tap the core of the agency’s capabilities—the ability to develop sound marketing strategies that address difficult challenges, and then seamlessly translate the strategies into efficient, effective and well-integrated sales support, promotional and educational programs.

BlissPR's Healthcare Thought Leadership

View our healthcare thought leadership.

Healthcare Case Studies

We invite you to read more of our healthcare case studies.