Professional Services
Case Studies
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Services client list.
Hunton & Williams, LLP
- Hunton & Williams, LLP: A global corporate law firm with over 900 attorneys.
- Goal: Raise awareness and position the firm’s Intellectual Property Practice attorneys as experts in the fields of patent litigation, examination and prosecution, intellectual property and trademark rights.
- Project: BlissPR kicked off this program in 2004, when the firm was relatively unknown as a specialist in IP in both the industry and the media. Our task was to raise awareness of the Practice, and position the attorneys as experts by establishing relationships on their behalf with key target media.
- Method: We promoted big verdict wins for the practice in the IP and legal trade press to build awareness of the practice, in conjunction with an active bylined article program, which gave the attorneys a chance to provide their thoughts and views on key industry issues. We also arranged backgrounder interviews with key targets, not just in the IP and legal press, but with national publications and vertical trades in the banking and pharmaceutical fields where they had a large client base.
- Results: Since 2004 we have increased the coverage on the practice 25-fold. The practice has been profiled in all of the major IP trade publications, two of the attorneys have a regular column in a vertical banking trade covering key IP issues, coverage has been secured on big case wins in Wall Street Journal, The New York Times and National Law Journal, and good relationships have been formed for the group with key media. The program continues to be successful and Hunton & Williams is now viewed as a major player in the IP legal field.
Tillinghast: 9/11 White Paper
- Tillinghast: One of the leading global actuarial firms in the world.
- Goal: To highlight Tillinghast’s expertise in the actuarial and insurance industries.
- Project: Following September 11th, 2001, Tillinghast took immediate action to determine the financial impact of the terrorist attacks on the insurance industry. The firm conducted a detailed analysis of the event’s implications on every sector of the industry. Tillinghast then issued the first damage assessment—a white paper illustrating the findings, including an estimate of industry losses between $30 billion and $58 billion.
- Method: BlissPR worked closely with Tillinghast on the development of the white paper as well as the media relations campaign to publicize it. We conducted a thorough media relations campaign to accompany the white paper.
- Results: By leveraging relationships with high-level media at outlets including the Wall Street Journal, The New York Times, Washington Post and Best’s Review, BlissPR secured widespread national, international and trade media coverage for the Tillinghast white paper. As a result, Tillinghast’s experts conducted 15 interviews and generated 36 media hits in the month of September alone.
Hub International, Inc.
- Hub International, Inc.: Leading North American commercial insurance broker. We worked with their NY unit—Kaye Insurance Associates.
- Goal: Establish thought leadership positioning for Hub among media & clients.
- Project: Signing of Terrorism Risk Insurance Act (TRIA) in mid-November 2002 offered opportunity for thought leadership.
- Method: We invited insurance media and clients to attend a news briefing on November 22 in New York where the complicated Act would be explained for the first time. Briefing panelists included COO of Hub, representative from The Hartford and the lead lobbyist of the Council of Insurance Agents & Brokers (CIAB) which had been instrumental in passage of the Act.
- Results: 50 clients and 13 reporters covered the briefing, including Best’s Review, Bloomberg, Dow Jones, Financial Times, National Underwriter, The New York Times and Reuters. Most attending reporters filed stories, as well as non-attendees, such as Business Insurance and Real Estate Forum.
PinnacleOne: Annual Survey
- PinnacleOne: National construction consulting firm focused on providing Program and Project Management, Dispute Avoidance and Resolution, Energy Solutions and Cost Management services.
- Goal: To break through the clutter of competitor offerings and present a national image for the firm.
- Project: Since our original retention in 2004, BlissPR developed a very successful media relations program for PinnacleOne. As part of our original proposal, we identified the need for PinnacleOne to generate original content to drive the media relations program.
- Method: In 2005, we subsequently conceived, created and implemented the PinnacleOne Pulse of U.S. Public Construction to fill this need and the survey has succeeded in becoming the engine we envisioned to drive the media program. The topics covered in the survey included cost management, energy efficiency, project management and dispute resolution in the construction industry.
- Results: During the calendar year of 2005, the media program generated 100 media placements of PinnacleOne and its spokespeople in business and trade (construction and industry verticals) media at both the national and regional level. Of those placements, 69 were directly related to the PinnacleOne Pulse survey—including two separate articles in the Wall Street Journal and one article in Engineering-News Record on different findings from the study.
BDO Seidman, LLP: Local Program
- BDO Seidman, LLP: A leading national professional services firm providing assurance, tax, financial advisory and consulting services.
- Goal: To introduce their services and provide thought leadership to local markets fundamental to the respective offices’ and the firm’s growth.
- Project: BlissPR created a local PR program that leverages national media relations initiatives to increase local media coverage of BDO Seidman and local spokespeople. By leveraging national initiatives, the program ensured integrated, complementary messaging, delivered at a below market fee for offices.
- Method: The program ran for seven months, from November through May, and included a year-round monitoring of editorial calendars to ensure that BDO Seidman was represented in appropriate special issues. Approximately half of BlissPR’s initiatives were driven by the local media's seasonal approach to accounting/tax issues, while other initiatives attempted to capitalize on breaking news or trend stories developed at the national level.
- Results: During the seven months from November 2006 through May 2007, the media program generated 115 media placements for BDO Seidman and its spokespeople. Placements ran in the local business media, including daily newspapers, business journals, business magazines and broadcast media, for 16 markets on a variety of tax, assurance, financial advisory and consulting topics.
