Professional Services
Thought Leadership
Social Media: Best Practices for Consulting Firms
Our new study, The Social Media Landscape for Consulting Firms, found that most management consulting firms make it challenging for clients and prospects to find and directly engage with their thought leaders via social media. Firms must rethink their messages and distribution strategy in order to build and activate a broader audience. Here are some tips to get started. Read Article
New BlissPR Study: The Social Media Landscape for Consulting Firms
Thought leadership is developed by thought leaders. But in our recent study, we found that most management consulting firms make it challenging for clients and prospects to find and directly engage with their thought leaders via social media. Read Article
Top Five Ways Professional Service Firms Should Use Twitter
You’ve seen Jon Stewart make fun of silly Twitter. You watched the backlash against Congress members who “tweet” during a Presidential address. Most importantly, you doubt that sophisticated thought leadership can ever be communicated in 140 characters or less. Why bother? You can just write another bylined article, right? Read Article
Ideas and Outcomes: The Basics of Service Marketing
Service firms differentiate themselves by the quality of their thinking as well as their performance. Read Article
The First 100 Days: Crucial Decisions in Professional Services Marketing
The first 100 days in marketing a professional services firm, what are the priorities? What do you do first? What decisions are critical to determine how resources are allocated? Budgets established? Positions hired? Read Article
Building Your Personal Brand
Consultants are experts by definition—do your potential clients fully understand and appreciate your area of focus and expertise? Download a pdf of the full article.
PR For a Small World
An investment banking client recently said, “If a company doesn’t have a ‘China strategy’ then it has a going out of business strategy.” This is largely true in the investment banking community, but the logic can also be applied to the international PR and marketing strategies of many U.S. based corporations. Read Article
PR For a Small World: Achieving Effective International PR in Brazil.
Q&A with Angelica Consiglio, head of Planin Worldcom in Sao Paulo, Brazil. Read Article
