Financial Services
Thought Leadership
PR for Analysts – Is it worth it?
Many financial institutions have, at one time, considered the need for a PR program for their securities analysts. The truth is, it’s not for everyone—in fact, many respected analysts choose to not participate in any media (Of the 10 analysts with the best stock recommendations in 2007 as chosen by the Wall Street Journal, only 2 had been quoted in the paper within the past year). But that doesn’t mean that it’s not beneficial for some firms – it just depends on the company’s marketing needs. Read Article
Use PR to Attract and Retain Your Best People
Can PR help a company attract and keep its best people? We say it can. “The best thing about this PR campaign, to me, is that I haven’t had to pay search fees to executive recruiters in at least three years.” –COO, large asset management firm. Read Article
When Health and Wealth Collide
Health and Wealth: two sectors where the boundaries will continue to blur as consumers take on more responsibility for saving and paying for their own heath care. Read Article
