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  • B2B Bliss: PR for Thought Leaders

BlissPR Thought Leadership

We’re in the business of creating thought leaders—and so, we understand the value of our own thought leadership. For more on the thought leadership development and writing services we offer for our clients, please see our services section here.

We hope you enjoy our most recent Thought Leadership pieces we’ve developed for the benefit of our clients and friends of the firm.

Business/Communications Issues

Marketing in a Downturn: Head Down, or Neck Out?
We had a meeting with the head of an investment company recently, a firm that is our client. At the meeting, the CEO said, “with the markets the way they are, why do I need PR?” He saw visibility for his firm—through media coverage or any other channel—as unnecessary, or worse, dangerous. He was concerned that he (or one of his people) might say something that would later be proven wrong. In other words, to him, the mere fact of being visible was something that he could get in trouble for, with his clients, with shareholders, with the board. Read Article

Adjusting Local PR Programs to the Evolving Media Landscape
The traditional media landscape is changing. Social media, blogs, free newspapers and internet-only publications are replacing hard-copy publications in readership. Local publications, such as the Seattle Post-Intelligencer, are dealing with shrinking hard-copy sales, smaller staff and declining advertising revenues and have opted to “go digital.” In fact, the Pew Research Center recently released a study showing that for the first time more Americans get their news from the internet than from traditional newspapers. Given this shift, companies may want to adjust their public relations programs to increase their visibility with local audiences. Read Article

Five Steps to Capitalize on Breaking News
News breaks at lightning speeds these days. We are at war. We are in a recession. Banks are failing. Homes are foreclosing. We lost nearly 600,000 jobs in January. Peanuts are harming our children. Scandals abound in our government and financial institutions. We have a new President, our first-ever African-American president in the U.S. We inspire the world. We disgust the world. The list goes on and on. Read Article

View more articles on Business/Communications Issues.

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Financial Services

PR for Analysts – Is it worth it?
Many financial institutions have, at one time, considered the need for a PR program for their securities analysts. The truth is, it’s not for everyone—in fact, many respected analysts choose to not participate in any media (Of the 10 analysts with the best stock recommendations in 2007 as chosen by the Wall Street Journal, only 2 had been quoted in the paper within the past year). But that doesn’t mean that it’s not beneficial for some firms – it just depends on the company’s marketing needs. Read Article

Use PR to Attract and Retain Your Best People
Can PR help a company attract and keep its best people? We say it can. “The best thing about this PR campaign, to me, is that I haven’t had to pay search fees to executive recruiters in at least three years.” –COO, large asset management firm. Read Article

View more articles on Financial Services.

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Professional Services

Social Media: Best Practices for Consulting Firms
Our new study, The Social Media Landscape for Consulting Firms, found that most management consulting firms make it challenging for clients and prospects to find and directly engage with their thought leaders via social media. Firms must rethink their messages and distribution strategy in order to build and activate a broader audience. Here are some tips to get started. Read Article

New BlissPR Study: The Social Media Landscape for Consulting Firms
Thought leadership is developed by thought leaders. But in our recent study, we found that most management consulting firms make it challenging for clients and prospects to find and directly engage with their thought leaders via social media. Read Article

Top Five Ways Professional Service Firms Should Use Twitter
You’ve seen Jon Stewart make fun of silly Twitter. You watched the backlash against Congress members who “tweet” during a Presidential address. Most importantly, you doubt that sophisticated thought leadership can ever be communicated in 140 characters or less. Why bother? You can just write another bylined article, right? Read Article

View more articles on Professional Services.

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Healthcare

PR Implications of Consumer-Driven Healthcare
Wellness platforms are generating a “PR dividend,” but organizations that ignore wellness concerns can also be subject to “PR penalties.” Read Article

When Health and Wealth Collide
Health and Wealth: two sectors where the boundaries will continue to blur as consumers take on more responsibility for saving and paying for their own heath care. Read Article

View more articles on Healthcare.