Management Team
Professional Staff
Katherine Kilpatrick Account Supervisor
Why PR?
I have the opportunity to learn something new each day. At BlissPR, I work with financial services firms to help them create thought leadership programs that can help to drive business growth – which means that I need to be “in the know” about both their business and their clients’ business. So whether its studying what messages will resonate with a critical audience, looking into competitor products and go-to-market strategies, or researching new targets in traditional and social media, there is always something new to learn.
Areas of Expertise and Interest
The majority of my clients fall within the financial services industry, and I particularly specialize in insurance and asset management. I love to develop new ideas with clients, and help to transform the way that their target market might feel about their company or its offerings. At BlissPR, I devote the majority of my time to account management, content development, media strategy and writing – but I’m also particularly passionate about navigating the world of social media for financial services companies.
What I Did Before BlissPR
Luckily, I joined BlissPR just after graduating with a business degree from Washington and Lee University in Lexington, VA (go Generals!), so there isn’t so much “before” BlissPR. Prior to that, I had an internship In PR for one summer where I got my first taste of the industry.
What I Do for Fun
I love exploring the exciting city that I call home and never seems to get old – I am passionate about trying new restaurants, visiting museums, seeing shows on Broadway and walking around the many neighborhoods. And while I try to escape to see my family in Texas whenever I can, I also try to see as many undiscovered parts of the world as possible.
