Management Team
Professional Staff
Aven James Account Supervisor
Why PR?
Public relations is an excellent industry for the intellectually curious. There is always an opportunity to learn more about our clients and emerging issues that affect their business and marketing strategy, as well as about developments in the ever-changing world of marketing and public relations. I enjoy working with our clients to identify and clearly articulate their core messages, and to develop marketing and public relations strategies that enable them to effectively reach their core audiences and advance their overall business strategies.
Areas of Expertise and Interest
In my role at BlissPR, I am responsible for overall marketing and PR strategy, account management and day-to-day media relations and writing activities for clients primarily in professional services. Specifically, I work closely with management consulting, legal and accounting clients. On the financial services side, I specialize in work with private equity clients. In addition to traditional marketing and PR activities, I work with clients to increase their online presence by providing strategic counsel on their overall social marketing strategy and by developing targeted social media campaigns for key client initiatives. I am also the co-director of the staff training program at BlissPR.
What I Did Before BlissPR
Before joining BlissPR, I worked in the White Collar Crime Group at Skadden, Arps, Slate, Meagher & Flom LLP. I graduated from the University of North Carolina at Chapel Hill with a double major in public relations and political science. While at UNC, I was a member of the Public Relations Student Society of America and worked on public relations campaigns for several notable non-profit organizations in North Carolina.
What I Do for Fun
I enjoy running, outdoor activities and reading. As a UNC alum, I am also a huge Tar Heel basketball fan. In my spare time, I love exploring New York City and spending time with friends and family. I also have a beautiful niece and nephew who I try to see as often as possible.
