Management Team
Professional Staff
Ariel Kouvaras Account Executive
Why PR?
As a PR professional, I never stop learning, a perk that makes each day unique from the one before and fulfills my insatiable appetite for knowledge. PR enables me to tap into my passion for writing and research, while having a stake in the more complex conversations of today. With a driving curiosity and a creative spirit, I was naturally drawn to the dynamic world of communications.
Areas of Expertise and Interest
I’ve had the opportunity to work with clients in both the financial and professional services sectors. The most rewarding part of the job is developing a media relations strategy that realizes the goals of the clients and contributes to their continued business success. I’m especially interested in the evolution of media and in finding new, innovative ways to navigate its shifting landscape.
What I Did Before BlissPR
Before starting at BlissPR, I worked as a publicist at an independent publishing house in New York City, with a focus on developing comprehensive publicity campaigns for each season of books—a process which included writing press releases, pitching media, and arranging author tours and interviews. In addition to my full-time job, I was a freelance B2B report writer for Dow Jones & Company, primarily generating media analysis reports for companies in a range of industries. I received a B.A. from City College of New York and studied at Université Paris 12 Val de Marne in Paris.
What I Do for Fun
When I’m not working, you can find me doing crossword puzzles, frequenting indie music events, travelling everywhere (especially in France), being a Francophile, debating language and grammar, reading short fiction and poetry by 20th century modernist writers, and cooking everything and anything without using a recipe.
